Our teams implemented media strategies based on proactive and reactive operational media relations management, press release writing, and proactive pitches to corporate, lifestyle, education and tech journalists.
We provided weekly follow-up calls in France, brainstorming and updated real-time coverage trackers to measure campaign KPIs.
Alongside media relations, we accompanied Duolingo on social networks while also engaging content creators on various platforms.
✔ Visibility boost with a focus on innovative video (Reels/TikTok) to reach new targets.
✔ Proactive community management and newsjacking to stay alert on all trends.